Sappi North America Honored with 2017 Positively Print Award at PRINT 17
Sappi North America’s publication, “Verticals: The Marketing of Higher Education,” was selected as the 2017 winner of the annual Positively Print award. Pursuing the organization’s mission to educate its stakeholders, Sappi launched the Verticals series to examine individual vertical markets and the unique challenges, traditions, and idiosyncrasies each faces when communicating with its target audience. This first installment of the Verticals series aims to bring colleges and universities across the United States a set of best practices for attracting new students through in-depth research and case studies. “Verticals: The Marketing of Higher Education” brings industry statistics to life, busts myths on marketing to this demographic, and includes a five-page pullout full of special effects and cross-channel marketing tips. With competition stronger than ever, the publication creatively demonstrates how print, a sustainable choice, effectively cuts through digital clutter, helping colleges and universities create a lasting impression to stand out with students and their families. Click Read More below for additional detail.