Sustainability Does Not Come for Free
In recent years, a variety of sustainability labels have found their way onto paper and pulp products to highlight their environmental performance, recyclability, and the role that paper and board play in the circular economy. To meet the market demand for an increasing volume of labelled products, Mercer has committed to an ambitious goal: by 2030, at least 80% of the wood used to manufacture our products will be certified. But trade, and the industry in particular, reach their limits when it comes to making products with both an FSC certification and their availability in sufficient quantities. This is especially problematic if the raw materials are to come from a regional source. There are many reasons for the insufficient provision of FSC wood from German lands for pulp and thus for paper production. At the end of all considerations, it is the complexity of the FSC system, with many rules and requirements, that prevents greater success in Germany. This complex system also prevents the assertion of a great idea: that sustainable management in the forest takes into account the interests of forestry and forest management, social concerns, and environmental interests.