DS Smith to Launch Virus Resistant Packaging
While there is no evidence of virus transfer from cardboard, the easily identifiable touch-safe zones can be applied at scale across a range of industries and applications meaning the anti-viral and anti-bacterial packaging provides an additional layer of protection as consumers and workers throughout the supply chain remain wary. Not surprisingly, the importance of products ‘packaged in hygienic packaging’ among consumers with more than half (57%) saying they wash their hands thoroughly after touching e-commerce packaged products and 30% throw packaging away more quickly. DS Smith’s research, conducted with Ipsos MORI, suggests packaging hygiene will continue to be a priority in years to come. The new patented technology is effective across a range of bacteria and viruses including envelope viruses, of which COVID-19 is a member[1].