Collaboration gives tubes of paper instead of plastic – and great environmental benefits
In the ongoing work to challenge conventional packaging, BillerudKorsnäs and Aisa are today launching a collaboration that opens up outstanding new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm® you can replace plastics on tube shoulder and sleeve without compromising on user experience. BillerudKorsnäs FibreForm® is a unique low-carbon material that allows the tube to keep its shape when squeezed, without traces, and that makes it unique compared to tubes made of other fibre material. FibreForm ® allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and a memorable tactile experience. “We will never compromise with user experience. FibreForm® is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging”, says Lovisa Westergren, Sales Director FibreForm ® at BillerudKorsnäs.