Leading global brands partner with FSC to encourage shopping that won’t cost the forests

Retail print catalogs have often struggled at the expense of digital or online catalogs. As with so many aspects of our lives, the pandemic is causing change and lockdowns are proving that print is still very much a contender. It’s not hard to see why so many catalogs have transferred online. Digital does away with expensive printing and delivery charges and there’s no pulping of old catalogs or waiting around for new ones to be printed. The analytics associated with digital are now incredibly powerful, making it easy to collect large volumes of detailed data on user behaviors. An online catalog is a powerful package, so why is print making a comeback? With another national lockdown upon us, people are being forced to spend a huge proportion of their time at home and home is where print catalogs score. Recent research by Royal Mail revealed that 88% of people surveyed said they paid as much or more attention to mail during lockdown. This means leaflets and catalogs are far less likely to be dumped straight in the trash.

We’ve just wrapped up our 8-part blog series on “Breakthrough Creative.” Hopefully, we’ve given you ideas and examples of how to improve your brand’s creative efforts—from storytelling techniques, to tips on photography and copywriting, to research, to better use of data. I understand all too well that the hardest part is yet to come—actually putting these ideas into action. Actually doing the work and investing the time, energy and money to get it right are easier said than done. So, now that we’ve armed you with some pointers on the things to do, I thought I’d give you some advice on what NOT to do. Here are three traps to avoid which will ultimately affect a healthy ROI. Learn what NOT to do at: https://www.jschmid.com/blog/breakthrough-creative-creative-killers/

Join Us For An ANA Exclusive Webinar - Thursday, November 17, 2022 at 10:00am Central. Think data is only about numbers? Think again. Data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone. In fact, if you’re only relying on data to make marketing decisions, your brand is likely getting left behind. Consumers say that 80% of the brands they buy from don’t matter to them. See how data and analytics is proving that a more HUMAN approach is far more effective.