DS Smith supports L’Oréal to optimize their E-commerce packaging
E-commerce is booming and this year several sources predict records for the Christmas online shopping. A recent research commissioned by DS Smith reveals that extra 224 million of us will be purchasing our Christmas presents online this year, resulting in 350 thousand tonnes of unnecessary packaging. This could incur in real environmental, reputational and business risks for brands, which is why it is important for brands and retailers to optimize the packaging. At DS Smith, sustainability sits at the heart of our business model and is core to our Purpose of Redefining Packaging for a Changing World. And for that we aim to provide the best service to our customers thinking about the impact on the environment and future generations. L’Oréal shares those views too, and few months ago, we were approached by their team with the challenge of redesigning the E-commerce packaging for their luxury products range.