Lawmakers Make Ad-Friendly Revisions To Privacy Bill (mediapost.com)

Federal lawmakers have made some advertiser-friendly revisions to a bipartisan privacy bill that would regulate the collection and use of consumers’ data.

Among other changes, the new draft of the bipartisan proposed American Privacy Rights Act, unveiled late Tuesday, appears to require businesses to allow consumers to opt out of online behavioral advertising — meaning ads served based on cross-site and cross-app data.

The House Energy and Commerce Subcommittee on Innovation, Data, and Commerce is scheduled to mark up the bill on Thursday.

The new language relating to online behavioral advertising is less restrictive than language in the original version, which was introduced last month by Senator Maria Cantwell (D-Washington) and Representative Cathy McMorris Rodgers (R-Washington). That version, widely considered ambiguous, would have either required companies to obtain opt-in consent for online behavioral advertising, or banned such advertising altogether, depending on interpretation.
more at: https://www.mediapost.com/publications/article/396287/lawmakers-make-ad-friendly-revisions-to-privacy-bi.html

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