Green recovery is the only viable way forward (Huhtamaki)
While our minds and hearts are at the moment very much focused on managing the COVID-19 crisis and the economic recovery we must not lose sight of our long-term sustainability ambitions. We must continue to strive towards a greener economy and invest in the development of forward-looking technologies that help bring about a circular, carbon-free economy. To get there, we must start partnering across the value chain, designing for circularity while ensuring an effective use of renewable resources and energy. Only together we can deliver innovation for next generations that continue to protect the health and safety of consumers but also of the planet, including sustainable food production and biodiversity. These are all building blocks of the EU Green Deal — and they should also guide our green recovery. To ensure this, we must also secure that European regulation provides a clear and predictable framework to enable us to move in this direction together. Otherwise it may not encourage businesses to invest in the next generation of environmental innovation. And we will lack viable solutions to reach our goals.