Amcor’s innovative finishing technologies offer stand-out shelf impact
As brands compete for consumer attention, 81 percent of shoppers have tried something new because the package caught their eye. Appearance or aesthetics of the package has led to 63 percent of shoppers repurchasing a product, and 52 percent have completely switched brands based on new packaging, according to Westrock. Bottom line, the look and feel of packaging are primary drivers that influence a customer’s purchasing decision in the aisle. It’s a powerful enabler that meets consumers’ need for a personalized brand experience. One of the key ways to create that experience is the use of finishing technologies. Amcor’s AmPlify™ finishing technologies for packaging is a portfolio of solutions designed to create engagement opportunities through more intense experiences with packaging elements that embody a product’s flavor, texture and scent.