A Matter of Choice
As companies strive to move their customers towards digital communication, we examine whether this business decision is the right one for the consumer. It’s no secret that businesses and organisations prefer to communicate with their customers digitally. Whether it’s financial institutions sending statements via an app or utility companies emailing your latest bill, companies are keen to make every document for every customer digital. For businesses with thousands of customers, you can understand why. With no paper, print or postage, the relatively low cost of emailing or texting is a major factor, but so is the ease of automation and the collection of data that can be used to target other products or packaged up and sold. Companies have even begun to charge people to receive their communications by paper. Click Read More below for additional information.