Personalization Universe® Joins The 1-800-FLOWERS.COM, Inc. Family Of Brands
1-800-FLOWERS.COM, Inc. announced that Personalization Universe®, a destination developed by the company featuring a curated assortment of distinctive customizable gifts and keepsakes, has joined its family of brands. This new brand offers shoppers a personalized option for their gifting needs and is part of the company's ongoing strategy to provide customers with a one-stop shop for all celebratory occasions. In addition to Personalization Universe, the 1-800-FLOWERS.COM, Inc. portfolio of brands includes 1-800-Baskets.com®, Cheryl's® cookies, FruitBouquets.com, Harry & David®, Moose Munch® premium popcorn, Simply ChocolateSM, The Popcorn Factory®, and Wolferman's®. "We are pleased to add Personalization Universe to our growing family of gifting brands," said Chris McCann, Chief Executive Officer, 1-800-FLOWERS.COM, Inc. "We've been testing the personalized business for some time, while closely monitoring the retail environment and ultimately identifying a strong opportunity within the customized gifts space. What resulted was the creation of a dedicated destination for a carefully curated assortment of unique items that may be personalized, providing gift-givers with truly special ways to act on their thoughtfulness." Click Read More below for additional information.