Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Kohl’s Kitchen Products scored two of the top five most remembered print ads placed in culinary magazines in December, based on data from GfK MRI’s Starch Advertising Research.

In the epicurean category, the highest noted ad score—that is, the percentage of readers of an issue who recalled noticing the advertisement—went to a two-page ad for the book “At the Southern Table with Paula Deen,” which appeared in the December issue of Cooking with Paula Deen. It scored a 90 percent.

Two separate gatefold ads for Kohl’s Kitchen Products (Food Network Magazine) checked in at 89 and 82 percent, and KitchenAid Multi Major Appliances (Food & Wine) had a score of 85.

In fourth place was a one-page, largely black-and-white ad featuring actor Christoph Waltz for the pricey (nearly $400) Dom Pérignon P2 Champagne. Appearing in the December issue of Wine Spectator, the ad was Noted by 84 percent of survey respondents.

Along with data on the top ads that consumers noted, GfK MRI also provided the audience for these magazine issues from its Issue-Specific study. These metrics show how each issue performs compared to the magazine’s average issue audience estimates from GfK MRI’s Survey of the American Consumer™ over the two most recent Waves of Survey data.
more at:  http://www.foliomag.com/kohls-captures-epicurean-audiences-attention/

Related Posts

Best Buy Reports Better-Than-Expected First Quarter Results

Domestic revenue of $10.84 billion increased 37.0% versus last year. The increase was primarily driven by comparable sales growth of 37.9%, which was partially offset by the loss of revenue from permanent store closures in the past year. Domestic gross profit rate was 23.3% versus 23.0% last year. The gross profit rate increase of approximately 30 basis points was primarily driven by improved product margin rates, including reduced promotions, and rate leverage from supply chain costs. These items were partially offset by increased installation and delivery costs. International revenue of $796 million increased 23.0% versus last year. This increase was primarily driven by comparable sales growth of 27.8% and the benefit of approximately 1,000 basis points of favorable foreign currency exchange rates. These items were partially offset by lower revenue in Mexico of $69 million, which was a result of the company exiting operations from the country, as previously announced on November 24, 2020. International GAAP gross profit rate was 23.7% versus 22.3% last year.

Tilly’s, Inc. Announces Record Holiday Period Net Sales

Total net sales of $173.3 million increased by 16.5% for the 2021 holiday period compared to $148.7 million for last year’s comparable nine-week holiday period ended January 2, 2021 (the “2020 holiday period”). *Total comparable net sales, including both physical stores and e-commerce, increased by 14.1% for the 2021 holiday period compared to an increase of 2.7% for the 2020 holiday period. *Comparable net sales in physical stores increased by 23.2% for the 2021 holiday period compared to a decrease of 12.4% during the 2020 holiday period. Comparable net sales in physical stores increased by a double-digit percentage in all but one of 14 geographic markets compared to the 2020 holiday period. Net sales in physical stores represented 74.5% of total net sales for the 2021 holiday period compared to 68.4% of total net sales during the 2020 holiday period.

Macy’s Accelerates the Growth of Its Off-Mall, Small-Format Strategy

Macy’s announced that, as part of its Polaris strategy, the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers more to love with its curated assortment of the latest fashion trends, as well as the first-ever dual Market by Macy’s and Macy’s Backstage off-price location. “At Macy’s, we thrive on retail being a dynamic business requiring continuous analysis, reinvention and innovation. As customer preferences and buying behaviors change, we continue to evolve to deliver the experience our customers expect,” said Marc Mastronardi, Chief Stores Officer at Macy’s. “As exciting brand extensions, Market by Macy’s and Macy’s Backstage each offer unique shopping experiences – one celebrates discovery and convenience, while the other appeals to the customer who loves the thrill of the hunt for a great value.”
Back To Top
×Close search
Search