Knowledge-Based Creative Part 4: The Physics of Creative
What if I told you it’s possible to increase response by 5% or more? Sometimes returning to the proven foundations of effective catalog design can make that happen. Yes, the role of the catalog has changed over the last 10 years – dramatically. But what hasn’t changed is the basic human physics of how we process information. Let’s revisit the tried, true and tested techniques that every creative team should know. We guarantee that when you sharpen your creative skills, you’re better positioned for breakthrough results. much more at: https://www.jschmid.com/blog/knowledge-based-creative-the-physics-of-creative/