Mondi’s IQ GRASS + PACKAGING gives luxury packaging a special touch
Trendy unboxing videos are being shared widely across YouTube and social media. The anticipation of a new product, the look and feel of the packaging and the unpacking experience are playing an increasingly important role. This trend contrasts sharply with the dominating habit of throwing things away. The value of a product is already conveyed by the packaging and customers judge the content by the noble luxury packaging. The look and feel of said luxury packaging conveys a feeling of value. Rough and natural-looking surfaces imply an impression of quality, craftsmanship and sustainability. The choice of the optimal packaging material in terms of appearance and haptics therefore plays a major role for companies. It must be carefully coordinated with the corporate identity and should pick up on current trends. With an expanded range of IQ GRASS + PACKAGING papers, Mondi is now serving these trends even better. What is special about IQ GRASS + PACKAGING is the mixture of up to 30 percent grass fibre and 70 percent FSC™ or PEFC-certified fresh fibre pulp. There are around 14,000 different types of grass on our planet – one fifth of all vegetation.