Guess launches online recycling program
Guess Inc. is stepping up its sustainability efforts with the launch of “Guess Again,” a new apparel recycling program for U.S. online customers. The program launched Oct. 10 in partnership with textile recycling platform SuperCircle. Going forward, Guess will let consumers recycle pre-owned clothing from any brand, participating in a broader circular economy for retailers. Through the Guess website, customers can request a shipping label to send in unwanted clothing. In return, they receive Guess credits for future purchases. From there, SuperCircle handles the rest of the process. Later steps include collecting and sorting the clothes, as well as disassembling them. Then, materials are sent to recycling partners that specialize in different fibers.