Smurfit Kappa launches unique sustainable packaging portfolio to drive growth in the online health and beauty market
Packaging leader Smurfit Kappa has launched a unique range of circular packaging solutions for the rapidly growing online health and beauty market. The customisable eHealth & Beauty portfolio includes sustainable, paper-based packaging solutions ideal for shipping vulnerable products, such as fragrances, cosmetics, and skin and hair care products, as well as tamper proof packaging designed for vitamins, supplements and sports nutrition. As demand in the health and beauty eCommerce market expands, so do consumer expectations for higher quality and sustainable packaging, in addition to delivery protection. Recent research carried out by Smurfit Kappa shows consumers are continuing to push for higher standards in delivery. The research found: *80% expect their parcel to arrive in perfect condition *59% prefer parcels that are easy to open *74% say that easy return is important for their convenience *69% prefer paper-based packaging for sustainability reasons