Kimberly-Clark Reports Progress Toward 2030 Sustainability Goals

The U.S. Federal Trade Commission (FTC) enforces Truth in Advertising laws that require marketing claims be truthful and substantiated by appropriate evidence. These are designed to protect consumers, including when they look to buy products promoted as being environmentally responsible. The commission issues guidance specifically focused on sustainability, or “green,” marketing claims, commonly referred to as the FTC Green Guides to help marketers avoid making unfair or deceptive environmental promises. These laws apply whether the marketing claim appears on paper, online or on the side of a bus. Ensuring believable claims helps build trust between buyers and sellers, which in turn facilitates efficient markets. “Meeting customer needs without misrepresenting Domtar’s offerings is critical,” says Katie Zorn, Domtar’s vice president of marketing, product management & strategic planning. “The Green Guides are an essential resource that we reference before making any sustainability-related claims.”

2018 Sustainability Highlights: • 2019 ENERGY STAR® Partner of the Year - Sustained Excellence designation • 15 million pounds of film trim reclaimed from production processes in 2018 • 1.7 total case incident rate and 0.4 lost workday case incident rate safety record in 2018 which represents a total case incident rate reduction of over 50% since 2010 • 56% reduction in volatile organic compounds ("VOCs") since 2015, with 600 tons per year of VOCs eliminated through solvent-free production • Attained Extraordinary Environmental Enterprise (level E4) recognition from the Virginia Department of Environmental Quality, Environmental Excellence Program for the Danville plant in 2018. Click Read More below for additional information.

Responsible Wood is incredibly grateful for the efforts of those battling bushfires and remain primarily concerned for the wellbeing of people and communities affected by the bushfires. Responsible Wood, our PEFC member in Australia, has released a statement following the devastating fires in the country: Our thoughts are with those affected by the bushfire crisis along with the firefighters, emergency services and the many thousands of volunteers working to protect and support communities across Australia.