Kimberly-Clark and Deltares Launch Innovative Tool for Sustainable Water Management

On World Water Day, attention is focused on the global risk of water scarcity due to increased demand and the effects of climate change. To address this challenge, Kimberly-Clark Corporation has partnered with research firm Deltares to launch WaterLoupe, an interactive, web-based tool to monitor local freshwater supplies and consumption trends and generate actionable insights to mitigate local water risks.

WaterLoupe tracks data on social, economic and climate factors impacting water availability within river basins and displays the information on a highly visual, user-friendly dashboard. The tool allows users to assess water risks for an entire watershed as well as specific sectors and sub-groups, such as industrial users, farmers and households, over a 30-year time horizon. Deltares developed the dashboard based on a study of the Aburrá and Cauca Valley catchment areas in Colombia, where Kimberly-Clark operates manufacturing facilities.

“Clean water is one of the world’s most essential natural resources. It’s also a key input to Kimberly-Clark’s tissue-making operations, and several of our mills are located in watersheds at high risk for water scarcity,” said Lisa Morden, global head of sustainability at Kimberly-Clark. “We recognize that the communities surrounding mills experiencing water stress have important social needs as well, so engagement at the local community level will help stakeholders leverage this tool and see the factors driving water risk and explore sustainable stewardship strategies.”

read more/source: http://investor.kimberly-clark.com/releasedetail.cfm?ReleaseID=1061707

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