Key Currency Exchange Rates for Friday, 5/3/24

According to Liz Miller, SVP of marketing and programs for the CMO Council, customers have gotten so used to brands personalizing every step of their buyer journey that they now expect to receive that same level of personalization in the post-purchase, product ownership phase of their experience. "They're going to start expecting that same level of personalization and engagement you wooed them with to buy,” she says. “They're going to want that even more so because they're a customer.”

Futures fell 0.3% in New York after climbing 2.5 percent in the previous two sessions. Drillers boosted the rig count by two to 751, a three-month high, according to Baker Hughes data on Friday. OPEC-led output curbs may end earlier than scheduled if the market re-balances by June, Kuwait’s then-oil minister said Sunday. Oil is heading for a second yearly gain as the Organization of Petroleum Exporting Countries and its allies including Russia extend supply cuts through the end of 2018. The extension includes an agreement to review the cuts in June, raising questions of how OPEC will eventually phase out the reductions. Shale explorers have signaled they’re gearing up for a drilling surge next year as hedging rose for an eighth week to a record. Click Read More below for additional information.

American Dollar to Canadian Dollar = 0.740937; American Dollar to Chinese Yuan = 0.141190; American Dollar to Euro = 1.110787; American Dollar to Japanese Yen = 0.006998; American Dollar to Mexican Peso = 0.050177.