Why Consumers Like Direct Mail (piworld.com)
How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly it will not be considered “junk mail.” Yes, even millennials and Gen Z like to get mail. Here are a few reasons people like to get mail: *It's delivered to their home through no effort on their part. *It can be fun (get creative and think outside of the box). *It's way to save money (people like a good deal). *It’s informative (people are curious). *It’s easily kept for future reference or use (use a magnet, they can then post on the fridge).