Beverage Cans Strive for 100% Recycling in Europe in Within a Decade
Earlier this year, European Aluminium and Metal Packaging Europe (MPE) launched a joint Roadmap to move toward achieving 100% aluminum beverage can recycling in Europe by 2030. While the record recycling rate for aluminum beverage cans sits at an impressive 76.1% in Europe¹, the industry recognizes that there is more work to do. Achieving the ambitious goal of a 100% real recycling rate in the next ten years will require close collaboration between aluminum sheet producers, can manufacturers, recycling facilities and consumers. Each party can join the pledge to the Roadmap and encourage their peers and communities to do more on the journey to accelerate sustainability. Our commitment toward achieving this goal is reflected in our own ambitious Twentyby30 program. The main components of our Twentyby30 initiative that cover recycling focus on two objectives: to raise recycling rates in our major markets, and as a result, to improve recycled content averages in our products.