July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction (mediapost.com)

The revision of four normative documents regulating the requirements for development and maintenance of Forest Stewardship Standards (FSS) is starting soon. We are looking for technical working group members to support the process; apply today! Applications are open until 24 May 2022. In March 2022, during the 91st BoD meeting, the FSC Board of Directors approved a full revision of the documents, based on the review report, and recommended the revision to be done through a technical working group. The four normative documents contain requirements for development and maintenance of Forest Stewardship Standards. The revision process endeavors to update these requirements to make them outcome oriented and user friendly.

Just a reminder to sign up for the upcoming free webinar, Rethinking Catalogs: New Technology, New Processes, New Economics, to be held on August 10th at 1:00 pm Eastern Time. Lands’ End Creative Director Daniel Hetzer and Inkjet Insight Founding Partner Elizabeth Gooding will discuss how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. Takeaways: • How shifting customer attitudes are affecting retail buying patterns • Objective approaches to measuring catalog and direct mail effectiveness • The impact of Covid-19 on cataloging • Trends toward personalization and customization that predate the pandemic and those that can be used effectively and efficiently • Consideration of new strategies for when to print, what to print and how to print. For more info and to register go to: https://us02web.zoom.us/webinar/register/WN_6eXQly3hTnmwD8mamsUJhg

Advertising has long been a vector for nefarious actors ranging from organized crime to a variety of other bad actors, but the proliferation of digital media and especially the programmatic advertising marketplace has given rise to increasing opportunities for purveyors of "malvertising" -- digital ads served to unsuspecting users that spread malware, compromise computer systems and harm consumers, publishers and platforms. And while the magnitude has been difficult to benchmark, much less track, weakening advertising marketplace conditions are projected to accelerate the proliferation of malvertising, according to the first of what is planned to be an ongoing series of "threat assessment" reports published for the ad industry by the Trustworthy Accountability Group (TAG).