Two Sides sends open letter to DEFRA
It has come to our attention that Defra has just published its updated “Greening Government Commitments 2016-2020” which, amongst a number of environmental initiatives, includes a commitment to reducing paper consumption by 50%. However, the report does not consider what communications medium will replace this reduced paper use or that alternatives, most likely digital, will themselves have substantial environmental impacts. Two Sides promotes the attractiveness and sustainability of print and paper as an environmentally friendly communications medium. We work closely with major organisations to ensure that paper reduction initiatives are not made on the basis of spurious environmental claims. Defra’s own code of conduct, (and we attach an extract), states: “A green claim should be truthful, accurate and able to be substantiated”. Therefore, in order to claim that a reduction of paper use by 50% would assist the government to reduce its carbon impact, there needs to be a clear life cycle analysis behind the claim which also must include the impact of the associated increase in electronic communications which would presumably arise. click Read More below for additional detail