Two Sides Anti-Greenwash campaign: 131 companies remove misleading anti-paper statements in 2019
2019 was the busiest year to date for Two Sides’ anti-greenwash campaign. Globally, 388 organizations were found to be using unsubstantiated claims about print and paper’s impact on the environment. These organizations were identified by Two Sides throughout Europe, North and South America, South Africa, Australia and New Zealand. Two Sides are pleased to report that 131 of those organizations engaged in 2019 have removed or changed their messaging. This brings the total number of companies to over 500 since the campaign began in 2010. During 2019 in North America, Two Sides worked with several major organizations to achieve significant changes in messaging, including Cigna, ComEd, Comcast, JP Morgan Asset Management, JP Morgan Chase, Principal, Selective Insurance, Starbucks, to name a few.