Johnson Newspaper Corp. To Close Massena, New York Printing Plant (mediapost.com)

Quad/Graphics announced the production of ELLE’s first-ever personalized cover for select subscribers using Quad’s data-driven technology. 50,000 covers feature a “handwritten” note addressed to the subscriber, from the April cover star Kim Kardashian West. “While this campaign was focused on engagement and the reader-experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personalized messages, images and offers in print advertising,” said Brian Hickey, Senior Vice President of Sales. “Quad’s capabilities create the opportunity for brand marketers to partner with publishers by leveraging their data into dynamic, highly personalized ad pages within magazines.” Click Read More below for additional information.

In the dynamic world of printing and finishing, staying ahead of the curve is crucial for success. One remarkable achievement in this quest is the completion of our training on the Primera Pro Saddle Stitcher, a significant milestone for our team here at Schumann Printers, Inc. (SPI). This state-of-the-art machine has been an investment in both technology and skill development, and we are proud to announce that it is now up and running, ready to elevate the quality and efficiency of our printing and finishing processes. The Primera Pro Saddle Stitcher is a high-performance finishing machine that combines precision, speed, and versatility. It is designed to handle various print finishing tasks, but its primary function is saddle stitching. Saddle stitching is a binding technique that is commonly used for booklets, brochures, magazines, and catalogs. With the Primera Pro, we have not only embraced this technique but also have the capability to execute it flawlessly.

How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly it will not be considered “junk mail.” Yes, even millennials and Gen Z like to get mail. Here are a few reasons people like to get mail: *It's delivered to their home through no effort on their part. *It can be fun (get creative and think outside of the box). *It's way to save money (people like a good deal). *It’s informative (people are curious). *It’s easily kept for future reference or use (use a magnet, they can then post on the fridge).