January 2024: Robust Performance (jschmid.com)

Entering the New Year, consumers are adjusting to heightened prices, growing personal debt, and prevailing economic unpredictability, coming to terms with these conditions as the new standard.

Nevertheless, this adaptation should not be misconstrued as indicating that consumers find themselves in an unchanged financial state compared to earlier times.

Facing these hurdles, consumers have demonstrated remarkable fortitude, enthusiastically seeking out and taking advantage of New Year promotions. This consumer behavior has culminated in an unprecedented surge in sales for many businesses when comparing year-over-year figures.
see more at: https://jschmid.com/january-2024-marketing-kpi-trends/

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