Is your email program ready for a competitive holiday season? (jschmid.com)

The revision of four normative documents regulating the requirements for development and maintenance of Forest Stewardship Standards (FSS) is starting soon. We are looking for technical working group members to support the process; apply today! Applications are open until 24 May 2022. In March 2022, during the 91st BoD meeting, the FSC Board of Directors approved a full revision of the documents, based on the review report, and recommended the revision to be done through a technical working group. The four normative documents contain requirements for development and maintenance of Forest Stewardship Standards. The revision process endeavors to update these requirements to make them outcome oriented and user friendly.

Harry Quadracci founded the company 52 years ago this month. Harry’s son, Joel, is now CEO. He took over in 2006, as print continued its slow decline and before the great recession upended the global economy. “I did everything my father told me not to do, which was go public and buy broken down printing companies,” Quadracci told Adweek during Cannes Lions last month. It was Quadracci’s first time at the Festival of Creativity where the intersection of creative, brand, platform and production merge. It’s also the intersection Quad aims to transect with a rebrand resulting from a 15-year transformational journey. “For us, it was we better become the consolidator, or the consolidating is going to be done to us,” Quadracci said. While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.

Join Us For An ANA Exclusive Webinar Featuring J.Schmid's Lauren Ackerman & PMD Beauty's Alyssa Smith Friday, June 17, 2022 at 12:15pm Eastern. Learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition. We'll discuss the strategic and tactical decisions that drove creative strategy, merchandising strategy, and mail strategy, including what decisions were driven by data, and what decisions were made based on experience and instinct. And of course, how to keep those new customers coming back, with #brilliantconfidence! In this session, you'll learn: • Storytelling techniques • Data-driven decisions • Creative strategy • Engagement techniques • Encouraging repurchase after the sale. Register at: https://www.ana.net/membersconference/show/id/MOC-JUN22E5