Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective.
Here are some key areas to focus on during your holiday email program review:
- Ensure that your automated feeds are actually on and working.
- Abandon cart emails have one of the highest engagement and conversation rates.
- Is your ESP capturing all abandoned cart / browse emails?
- Incorporate a first-time buyer nurture series.
Click Read More below for additional insight.
https://cohereone.com/is-your-email-program-ready-for-a-competitive-holiday-season/?utm_medium=email&_hsmi=277564155&_hsenc=p2ANqtz-96fU6CwoHgOK_VDuctDF4_LB6Y8T2iKlzhTwotht5tBpl7Je5p8z49dVlSEkmDrNSq8BiJHy0DVZfMkO1e3vjrXz6Ca2zCtrlFeoP43uEEU4PHSvk&utm_content=277564155&utm_source=hs_email
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