Beyond Fossils crystallises UPM’s position as the leading supplier of renewable and responsible solutions
UPM's new brand promise, UPM Biofore - Beyond fossils, captures the company's strong commitment to a future which is not dependent of fossil raw materials. The new direction is a natural continuation to UPM*s purpose of creating value from the limitless opportunities of bioeconomy. Global megatrends, such as urbanisation and the growing middle class in the emerging markets, represent many long-term growth opportunities for UPM's businesses. Climate change, environmental concerns and the scarcity of non-renewable raw materials are driving societies and businesses all over the world towards the use of renewable, non-fossil raw materials and circular economy. They are also driving demand for renewable and responsible solutions and new technologies. Click Read More below for additional information.