Introducing PrintGreen

A new initiative is being launched in the UK that aims to demonstrate the sustainability of print to brands, agencies and media planners, as well as the many other people in advertising, marketing and publishing who have an influence on choice of media channel.

PrintGreen is a collaboration between Two Sides, the BPIF, DMA, IPIA, MarketReach and the Strategic Mailing Partnership. Underpinned by the facts about paper from Two Sides, the initiative will provide a free industry carbon calculator for organisations to assess the headline carbon impacts of a wide range of printed formats.

“The initiative will focus on the carbon impacts of print media,” explains Jonathan Tame, Managing Director of Two Sides. “It’s not a comparison of printers or papers. It will give a headline view of the carbon impact of a printed item, as well as plenty of facts and figures about the sustainability of paper and the advantages of using it as part of a multi-channel campaign.”
more at: https://twosides.info/UK/introducing-printgreen/

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