Celebs Support New Smokey Bear Fire Prevention Campaign
For years, through the voice of actor Sam Elliott, Smokey Bear only said five words: “Only you can prevent wildfires,” but the iconic spokes-bear is receiving help from celebrities to expand his fire safety and wildfire prevention message. An new PSA campaign, developed with the U.S. Forest Service, the National Association of State Foresters, the Ad Council, and Interpublic’s FCB, is introducing ads that incorporate the voices of celebrities Stephen Colbert, Al Roker and Jeff Foxworthy with the CGI-animated Smokey to further address fire dangers like burning yard debris. Foxworthy, to that end, riffs on his famous "you might be a redneck" joke, Roker mentions his well-known catchphrase "your neck of the woods," while Colbert plays off his last name—“Col-Bear.” Click Read More below for additional detail.