Crown Teams with Velox to Launch Fastest Digital Beverage Can Decorator
Leading metal packaging manufacturer Crown Holdings, Inc. has announced collaboration with Velox Ltd. (www.velox-digital.com), an innovative developer and manufacturer of direct-to-shape digital decoration solutions, to provide beverage brands with game-changing digital decoration technology for both straight wall and necked aluminum cans. Crown and Velox brought together their expertise to unlock new possibilities for major brands wishing to increase product offerings, as well as smaller producers taking advantage of the benefits of fully recyclable beverage cans. The technology and solution deliver market firsts and create greater brand design options with running speeds over five times faster than existing digital solutions and proprietary features, including the ability to print up to 14 simultaneous colors and embellishments such as gloss, matte and embossing on nearly the entire surface area of the can. Crown and Velox recognize a growing global demand from beverage brands for more innovative digital decoration solutions. Brands can now take advantage of the technology and solutions' myriad benefits, particularly execution of lower production volumes that do not meet the constraints of traditional printing, such as small-batch varieties, short-run seasonal and promotional products or multipacks containing a variety of SKUs. The Velox technology and solutions also provide a photorealistic quality and wider color gamut for graphics, the ability to quickly produce an accurate print proof of a package and, in the case of smaller brands, improved sustainability over traditional plastic shrink wrap and labels that significantly hinder the aluminum can recycling process.