Smurfit Kappa draws on eCommerce expertise to cultivate online wine sales
Smurfit Kappa has harnessed its experience in eCommerce and sustainability to help a prestigious vineyard in the UK tap into the flourishing online wine space. The Kingscote Estate and Vineyard in West Sussex, which sells a range of fine wines through its ‘The Wine Caverns’ sub-brand, needed a sustainable packaging solution to drive online sales and reflect the premium nature of its brand. Smurfit Kappa utilised the eCommerce insights, knowledge and data that sit behind its eBottle portfolio as the starting point for the collaboration. The portfolio has a range of single bottle, multi-bottle and bag-in-box solutions designed to protect fragile liquid products throughout all stages of the supply chain.