InnerWorkings Forms Long-Term Business Relationship with Choice Hotels

InnerWorkings Inc., the leading global marketing execution firm, announced a new long-term alliance with global lodging company Choice Hotels International.

Under a multi-year agreement, InnerWorkings will deploy an integrated solution across a broad scope of marketing channels for Choice Hotels, including direct mail, branded merchandise, signage, and other marketing collateral. InnerWorkings will also implement a custom eCommerce and fulfillment platform, delivering a comprehensive marketing supply chain solution to support Choice’s extensive brand portfolio.

Choice Hotels franchises approximately 6,500 hotels representing more than 500,000 rooms worldwide across 11 brands, including Ascend Hotel Collection, Cambria Hotels, Comfort Inn, Comfort Suites, Sleep Inn, Quality,Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, and Rodeway Inn.

“We were seeking a data-driven approach to optimize our award-winning Choice Privileges loyalty program, better leverage our spend, improve visibility, and increase our overall marketing effectiveness,” says Jamie Russo, VP, Loyalty Programs and Customer Engagement for Choice Hotels. “We are excited to collaborate with InnerWorkings to enhance accountability across a larger supplier base, all while upholding rigorous quality standards and brand consistency for our 11 brands, our thousands of franchisees, and our more than 32 million Choice Privileges members worldwide.”

Seth Kessler, president of Global Solutions for InnerWorkings, also adds, “InnerWorkings has managed diverse sets of brands in the hospitality sector for nearly a decade. We understand the complex fulfillment challenges inherent in loyalty programs and franchise development. The innovation and efficiencies we will bring to Choice Hotels will have an immediate, transformative impact.”
http://www.piworld.com/article/innerworkings-business-relationship-choice-hotels/#ne=d7f0e6e16b0d037f71fc050491da5623utm_source=today-on-piworldutm_medium=newsletterutm_campaign=2017-07-28&utm_content=innerworkings+forms+long-term+business+relationship+with+choice+hotels-7

Related Posts

Grainger Reports Results For The First Quarter 2021

Sales for the quarter increased 2.8% as compared to the first quarter of 2020. Excluding revenues from the now divested Fabory and China businesses from the prior year results, and removing the impact from foreign currency translation, daily sales increased 5.9% as compared to the first quarter of 2020. Sales growth was fueled by both the High-Touch Solutions (N.A.) and Endless Assortment segments. Foreign exchange contributed a 1.1% favorable impact during the first quarter of 2021 compared to the first quarter of 2020. There were 63 sales days in the first quarter of 2021 versus 64 sales days in the first quarter of 2020. Gross margin for the first quarter of 2021 was 35.5%, a 190 basis point decline over the prior year quarter. The unfavorable variance was driven almost entirely by a pandemic-related inventory adjustment in the U.S. business on certain non-core SKUs, which are selling below cost based on current market-relevant pricing. ely 30 basis points. Reported operating earnings for the first quarter of 2021 of $358 million were up 126% versus the first quarter of 2020, primarily due to charges taken in the first quarter of 2020 related to the now divested Fabory business. On an adjusted basis, operating earnings for the quarter of $358 million were up 4% versus the first quarter of 2020.

May Bookstore Sales Jumped 130% (publisahersweekly.com)

Bookstore sales continued their strong rebound from the lows of spring 2020. According to preliminary estimates released by the U.S. Census Bureau, bookstore sales soared 130% in May over May 2020, rising to $632 million. Last April and May saw the weakest bookstore sales performances of 2020, with sales in May 2020 totaling just $275 million. Compared to May 2019, May sales this year were down 9.2%.

AAP Welcomes 2022 USTR Special 301 Report Addressing Copyright Protection and Enforcement Issues in Key Markets

The Association of American Publishers (AAP) welcomes the release of the 2022 Special 301 Report by the Office of the U.S. Trade Representative (USTR). The Special 301 Report serves the critical function of identifying continuing impediments to the ability of U.S. copyright owners to compete successfully in foreign markets, including markets of importance to the U.S. publishing industry. China remains on the Priority Watch List, with the Report again noting the prevalence of online piracy and the significant obstacles to releasing legitimate content into the market, given China’s stringent content review requirements. While Canada has made progress with respect to the certain IP and enforcement issues, per its obligations under the U.S.-Mexico-Canada Agreement, the country continues on the Watch List, given the U.S government’s continuing concerns with the “ambiguous education-related exception added to the copyright law in 2012,” and “high levels of online piracy.”
Back To Top
×Close search
Search