Increase Direct Mail Response with Behavioral Science: Part One (piworld.com)

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to better direct mail results.

In part one of this series, we will focus on the decision-making process and how we can use it to convert more sales with direct mail.
read more at: https://www.piworld.com/article/increase-direct-mail-response-with-behavioral-science-part-one/

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