IAE Explores Consortium For Greenwashing Prevention (mediapost.com)

As part of its ongoing efforts to help mitigate greenwashing on Madison Avenue, the Institute for Advertising Ethics (IAE) is exploring the creation of a new industry entity that would help develop common standard and guidelines the ad industry can use to self-regulate the practice.

The entity, dubbed “Common Consortium for Greenwashing Prevention” (CCGP) was disclosed in a letter sent to the Federal Trade Commission this morning, in response to the commission’s request for public comments to update the agency’s own “Green Guides” for the use of environmental marketing claims, which followed several congressional hearings last last year on the practice of greenwashing campaigns developed by major ad agencies and PR firms for fossil fuel marketers.
more at: https://www.mediapost.com/publications/article/384657/iae-explores-consortium-for-greenwashing-preventio.html

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