Color Trends: First Impressions Count
In the retail environment, brands have mere seconds to attract consumer attention and make an impact on their buying decisions. Color is a key influencer when consumers are forming their first impressions of a product, making it a critical component of package design. To gain insight into how future trends can inform packaging innovation, the Crown Aerosols & Promotional Packaging Europe and Crown Food Europe teams recently embarked on a comprehensive research project with color and material designer and trend forecaster Laura Perryman. Together, they took a deep dive into color, surface, and texture trends with a goal of a better understanding of how consumer behavior impacts aesthetics and color choices.