Cupforma Natura Aqua+ is on everyone’s lips – as a paper lid of the new age
In 2021, the global consumption of paper cups reached more than 244.7 billion units. Most of them still have a non-recyclable plastic lid on. Finnish entrepreneur Matti Salonoja wanted to create an option for plastic. Stora Enso Cupforma Natura Aqua+ gave a great base for the groundbreaking solution. Matti Salonoja ended up making paper lids partly by chance. In 2008, he and his friend thought about having a business and ended up importing branded paper cups to Finland. When his friend left the company after a couple of years, Salonoja started selling cups full-time, and in 2014 he decided to get a cardboard cup machine himself. Back then, the coating on the paper cups prevented them from being recycled. During 2015, however, several cardboard manufacturers started to develop an alternative to plastic used in cups, made of water-based coated cardboard.