Crown Mexico Wins Inaugural Colored by INX Can Design Contest
As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful. Our newest honor as the winner of the inaugural Colored by INX Can Design Contest, hosted by INX International, drives that point home. We are pleased to share that Crown Mexico’s Toluca-based team of designers and technical operators earned the title with a vibrant can design for INDIO, a dark beer brewed and sold in Mexico since 1893 and owned by Heineken. Our graphics experts worked with the brand to design the look of the 16oz Pueblos de México Unido Edición Muertos beer, a special-edition package promoting the country’s annual Dia de los Muertos holiday. Utilizing three colors from the INX Metal Color Catalog and INX Color Perfection library, the design features high-contrast neon and jewel tones that highlight the spirit of the celebration, which pays tribute to lost loved ones.