DS Smith and Solarenn : a zero plastic partnership
“Eco-design is a business approach that requires investments and time in the long term,” explains the president of Solarenn, Christophe Rousse. A joint effort from three actors of the fruit and vegetable sector -the Solarenn cooperative, DS Smith as global supplier of sustainable packaging and ETpack mechanizer - has helped optimize tomato packaging throughout the supply chain. The common goal? Moving to more sustainable solutions and eliminating single-use plastic. They have therefore developed a 100% cardboard packaging which is eco-designed and innovative, allowing maximum flexibility and visibility of the product. The joint design was initiated in September 2020. This commitment fits the expectations of the French consumers, who are increasingly concerned about the environmental impact of their consumption and who are now questioning the food industry . For the past 2 years, there is indeed strong consumer’s pressure to eliminate single-use plastic. In 2021, Solarenn will have 7 different trays on the market that are 100% cardboard with zero-plastic.