Help Your Customers Stand Out with Direct Mail (piworld.com)

Your customer’s direct mail is not effective if their recipients don’t read it. The first thing that direct mail needs to do is get noticed. This can be a real challenge. Direct mail is a very effective tool when done correctly. Do you help your customers stand out?

The golden rule is list, design, and offer, generally in that order. However, if you stop to think about it, there is a reason for the golden rule. You need to help your customers send mail to the people who want it.

Here are 5 ideas to get your direct mail campaign noticed:

  1. Variable data messaging: Target the message to the individual or to grouped personas.
  2. Use color envelopes: Color is inviting and not used often enough.
  3. Use stamps: Many direct mail pieces use indicia’s for postage.
  4. Use larger pieces: They can use up to a 6 x 10.5 self-mailer or a 6.125 x 11.5 postcard and still pay the lower letter size postage rate.
  5. Add fun taglines: Get recipients excited about what they are going to find in the envelope.
    more at: https://www.piworld.com/post/help-your-customers-stand-out-with-direct-mail/
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