Heidelberg Launches Newest Generation of Versafire Presses (piworld.com)

Quad/Graphics announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening time to market at a fraction of the cost of traditional mail testing. The testing platform, called Accelerated Insights, is a virtual platform that can test up to 20 content variables in one pass. It uses a sophisticated persona matrix that combines demographics with emotional characteristics to predict what factors motivate someone to act on an offer. All of this can be accomplished without a physical mailing. Using Accelerated Insights, Quad has helped direct marketers: • Reduce total testing time to 60 days; • Realize 97 percent level (+/-3 percent) accuracy on projections; • Achieve increase in response rates of 18 to 27 percent; and • Lower testing costs by as much as 90 percent. “Marketers have been following the same testing methods for decades, many times with disappointing results,” said Scott Harvey, Quad/Graphics Senior Vice President of Marketing Solutions. “This technology creates a roadmap for campaign creative that tells marketers exactly what is most important to customers and prospects.” Click Read More below for additional information.

“Heidelberg’s Coating Days are the most efficient way for Heidelberg to share expertise aimed at further optimizing the productivity of coating applications in conventional, UV, and LED jobs,” says Bernhard Steinel, Head of the Lifecycle Solutions Business Unit at Heidelberg, in summarizing the event’s benefit. For the seventh time in succession, Heidelberger Druckmaschinen AG (Heidelberg) welcomed printers and production managers from France, Germany, Benelux, Eastern Europe, Austria, and Switzerland to benefit from additional expertise in relation to coating applications. Around 120 attendees came this year to the exclusive four-day learning event, which was held from 15 to 19 September in Wiesloch-Walldorf. The event focused on the Heidelberg Saphira range of LED coatings for matt, gloss, and drip-off applications as well as a relief coating application, where comparable coating amounts are applied using screen printing. Click Read More below for additional information.

Over 120 attendees from all over the world came to the Security Day hosted by Heidelberger Druckmaschinen AG (Heidelberg) for the first time in Wiesloch in mid-July. Using identification document printing (ID printing) and meaningful examples from the plastic card industry, the company showed that it has been the reliable partner for these applications for many years.