Hearst Newspapers Launches Multi-Market Advertising Campaign To Expand Readership

Hearst Newspapers today announced the launch of a multi-market advertising initiative that showcases the power of its journalism and its advances in digital storytelling. The campaign, which begins with two of Hearst’s leading news brands — the San Francisco Chronicle and Houston Chronicle — will expand to additional markets in the coming months. The effort was created in partnership with PMG, which was recently named Hearst’s creative and media agency of record.

Titled “There’s More with the Chronicle,” the initiative highlights the wide-ranging coverage and digital innovations that connect readers to the issues that shape their communities and to the wider world. The campaign is part of a previously announced multimillion-dollar, multi-platform investment in brand building across Hearst’s businesses and is a key component of the company’s broader investment in its newspaper business, alongside its recent announcement to acquire the Austin American-Statesman.

“We are committed to high-quality journalism and growing readership in the digital era,” said Jeff Johnson, president, Hearst Newspapers.
more at: https://www.hearst.com/-/hearst-newspapers-launches-multi-market-advertising-campaign-to-expand-readership-digital-subscriptions?p_l_back_url=%2Fnews%2Fpress-releases&p_l_back_url_title=Press+Releases

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