City and Regional Magazines Capitalize on Custom Publishing
City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest in tourism publishing. Additional custom work includes the Asheville, North Carolina visitor guide, a program for the Houston Ballet, a Houston visitor guide, and smaller consumer magazines, such as Jewish in Seattle. Click Read More below for additional information.