Socorro Bebidas Expands Its Portfolio Into Mineral Water Using Crown’s Sustainable Packaging Alternative
Crown Embalagens Metálicas da Amazônia S.A., a subsidiary of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), has partnered with Brazilian beverage producer, Socorro Bebidas (Socorro), to extend its line of mineral water to include infinitely recyclable beverage cans. The brand, Acquíssima, is currently available in supermarkets across Brazil in two SKUs: Personnalité (natural mineral water) and Passion (carbonated mineral water). Both are now available in 355ml (12oz.) sleek cans to support a premium, modern image. Over the last decade, still packaged water consumption per capita in Brazil has increased by 105% and continues to take market share from tap and bulk water. This growth in demand for packaged water has presented local beverage producers with an opportunity to diversify their brand portfolios and many are exploring how to bring these products to market while also supporting sustainability. This was particularly important to Socorro, as the brand has a robust social responsibility program in place.