GroupM Unveils ‘Channel-Level’ Carbon Calculator, Factors All Media In The Mix (mediapost.com)

Pomegranate Inc., a brand known for its vibrant hand-block print home textiles, wanted to bring a cohesive and unified brand message to all its marketing channels. They needed a way to integrate their storytelling and aesthetic seamlessly across print, email, social media, and web platforms, making sure they resonated with their audience no matter the season. The forks are set at left, the knives at right. The tablecloth blooms with vibrant splendor, and the matching napkins are folded just so. It’s a feast for the eyes, even before the food comes out. But the most picture-perfect moments, the most memorable and colorful moments, are when the chairs are untucked.

As we come out of lock-down, more opportunities for businesses are emerging and it’s important for marketers to seize them. Direct mail is perfect for doing that as it can build more personal connections with the people who value your brand. It’s a topic we recently spoke about in our article ‘Direct mail provides opportunity for brands to cut through the noise‘. Mail is highly targeted and has a format which enables a longer narrative, perfect for sparking conversations. People like receiving, sharing and discussing it. And it is measurable – so you can track and optimise your campaigns.

Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) set of technical standards, private business sites have to be accessible, and it’s well-accepted that compliance with WCAG is the best way to achieve that standard. Unfortunately, this growing trend in claims is also due in part to the significant complexity in implementing the WCAG guidelines. As a result, the painful reality is that the majority of sites do not meet these standards. Resolving issues manually or without technical expertise can be a struggle or even cause additional accessibility problems. Further complicating matters is that by its nature, ecommerce is driven by dynamic change, continually coming in from all directions. Often, the number of people contributing to the site increases the challenge to remain in compliance. In this environment, not having a plan to protect your business from these accessibility claims could leave merchants with significant legal exposure.