New insights into consumer attitudes towards responsible packaging
Global packaging leader Amcor today published results from its latest research into consumer perceptions of sustainability and packaging. The proprietary insights give Amcor and its customers a unique understanding of evolving preferences, including a willingness to pay more for differentiated products from top brands. Michael Zacka, Amcor’s chief commercial officer, said consumers are increasingly making buying decisions that factor in environmental considerations and expect brands to provide more responsible packaging options. The survey of more than 4,000 participants found differences in perception between countries, but that overall consumers are increasingly aware of the impact of their choices. Across the countries surveyed, 83% say they check on-pack instructions to know how to dispose of packaging.