Over 440 companies across the world remove misleading “go green – go paperless” messaging
Environmental claims such as “go green - go paperless” and “save trees” are regularly used by banks, telecoms, utilities, insurance companies and many other service providers, as they encourage their customers to switch from paper to lower cost electronic bills and statements. However, a Two Sides global anti-greenwash campaign operating since 2010 has found that the majority of these claims are unsubstantiated and misleading. To date, Two Sides has successfully engaged with 441 companies worldwide to remove or change such claims about print and paper. Sectors showing the highest occurrence of greenwashing include telecom providers, banks and financial institutions, utility providers and governmental organizations. In North America, 120 companies, including many of the Fortune 500, have changed or removed their environmental claims following discussions with Two Sides. “Environmental claims in the U.S. and Canada must meet the guidelines and rules of the U.S. Federal Trade Commission¹ and the Competition Bureau of Canada² which include having credible and specific science-based facts to support claims. Unfortunately, we have found that these requirements are rarely met and corporations use ‘go green’ claims purely for marketing and enticing more customers to digital options. Click Read More below for additional information.