GPI announcement – Mike Weinhold

Consumer concerns and tightening regulations have intensified the drive for more sustainable and safe packaging. At the same time, improving performance and efficiency are important. To answer the demand Metsä Board, part of Metsä Group, has introduced a collaborative 360 Service approach to deliver measurable benefits throughout the packaging value chain, from easy recyclability to brand impact, production and supply chain efficiency, reducing environmental impact, and beyond, complementing its premium paperboard offering. The Metsä Board 360 Service approach is based on the extensive paperboard and packaging expertise gained from decades of collaboration with leading global technology providers, research institutes, brand owners, converters, printers, corrugators, and logistics and IT providers. The new Metsä Board 360 Services consist of five entities: • Sustainability Service to ensure the compliance and maximise the sustainability of paperboard packaging. • Packaging Design Service to provide better consumer experiences with less environmental impact. • Technical Service uses Metsä Board’s in-depth technical expertise to help improve converting efficiency and packaging performance. • R&D Service offers extensive testing capabilities and possibilities to explore new opportunities in joint R&D projects. • Supply Chain and Digital Service enables responsive, sustainable and reliable paperboard supply across the globe.

One of these combinations is not like the rest: Oil and water. Day and night. Protection for fragile items and eco-friendly packaging. There’s a myth that packaging a fragile item with various forms of padding isn't eco-friendly. We’re here to tell you that belief is, in fact, entirely wrong. As one out of 10 packages arrives damaged, the perceived sustainability hit from protective packaging pales in comparison to the environmental impact of returning, repackaging, and then reshipping a new product. That’s why it’s critical to securely nestle fragile goods inside their respective boxes. Think about it: all it takes is just one accidental drop to damage or completely break an item before it reaches its final destination. And the last thing you want is a customer to enthusiastically unbox brand-new champagne glasses to find a pile of shattered glass instead. No matter how delicate an item is, there are numerous eco-friendly packaging solutions to guarantee its arrival in pristine condition. Here are four eco-friendly packaging options to ensure even the most delicate items travel safely and remain intact: click read more below for the rest of the article

Imagine a paper vase, where a “grass” grows, made from popcorn, suitable for consumption by your pet and, even better, rich in fiber, nutrients and mineral salts . The innovation is already available in Brazil, authored by agronomist Márcio Alexandre, better known as “Dr. Plant”, and can already be found in pet shop chains across the country. To package the product, Klabin's KlaCup Natural Kraft® paperboard was chosen, which added sustainability to delivery and, once again, reinforced its versatility and efficiency. For this initiative, Klabin, the largest producer and exporter of paper for packaging and sustainable solutions in paper packaging in Brazil, innovated in the application of KlaCup Natural Kraft®, creating an ideal product for the preservation and commercialization of the content, which has, including , its cover produced in paper.