Government Hydrogen Boost To Help Power Kimberly-Clark Towards 100% Green Energy Target

We are pleased to present the Two Sides Q3 Campaign Update 2020. Never has there been such widespread attention of the environmental credentials of the products and materials we use. A seismic shift is happening in both public and business attitudes towards sustainability. More people than ever appreciate that paper can be an environmentally sound choice for reading materials, communications, and packaging solutions. But, there is still a significant underestimation of just how sustainable paper and paper-based packaging is. It’s making our work at Two Sides more important than ever. Especially when we speak to consumers via our Love Paper campaign. The awareness of the Love Paper campaign is growing. We are continually seeing more visitors to our website (lovepaper.org). This year to date, we have had 15,000 website visitors, 30,000 website page views and gained over 2,500 social media followers.

The American Forest & Paper Association (AF&PA) announced that 65-69% of paper available for recovery in the United States was recycled in 2023. The 2023 paper recycling rate is the first using AF&PA's updated methodology, which utilizes extensive industry data, subject matter expertise and detailed U.S. trade data to account for the continued shift of the U.S. balance of trade towards imports. The 2023 calculations show that paper remains one of the most highly recycled materials in America, with the industry recycling nearly 60% more paper today than it did in 1990 when initial recycling rate goals were established.

The European paper industry fully supports the EU ambition of making Europe the world’s first climate-neutral continent by 2050 and building a European circular economy. The carbon neutrality objective requires the European pulp and paper industry to become even more sustainable, efficient and innovative. The pledge has been taken by the industry as a whole, covering diverse products and materials made in the sector. Cepi, as the organisation representing the industry at EU level, will also leverage its existing networks within users of paper and forest fibre products, including many major companies with a global footprint. This will ensure that the pledge gains enough traction and has a real impact on climate neutrality, resource efficiency, and circularity. The new commitment is based upon three main pillars: *The achievement of full circularity performance for paper-based products and packaging. *The acceleration of innovation to replace fossil-based materials. *Ensuring responsible sourcing for paper-based products and packaging.