Google Improves Data Privacy Via ‘Confidential Matching’

Google added encryption to a core advertising product intended to secure an advertiser’s customer information during a time when more data is being used to serve personalized ads.

The technology, turned on by default, also ensures transparency into a product’s code and the ability to receive proof — known as “attestation” — that data is processed as intended.

It is the first time the technology — which Google calls confidential computing — has been used in Google’s advertising products, but the company plans to bring it to more products over time.
more at: https://www.mediapost.com/publications/article/399249/google-improves-data-privacy-via-confidential-mat.html

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